ASOS launch Instagram via a fully integrated Facebook tab
ASOS is now on Instagram – the free photo sharing iPhone app. Not only that, but we’re also streaming the photo feed via a tab on our Facebook page – sharing our pictures via our Facebook social graph to drive awareness of our latest feed to our 900k strong audience (and not only that, but non iPhone users can view the images too).
How Instagram works
Users take a photo with their device, apply a lomo-esque photo filter from the selection and then share it on their favourite social networks (Facebook, Twitter, Foursquare, Flickr, Tumblr and Posterous). Other users can ‘like’ and/or comment on pictures and find more users to follow by browsing keywords and what’s popular.