ASOS launch Instagram via a fully integrated Facebook tab
ASOS is now on Instagram – the free photo sharing iPhone app. Not only that, but we’re also streaming the photo feed via a tab on our Facebook page – sharing our pictures via our Facebook social graph to drive awareness of our latest feed to our 900k strong audience (and not only that, but...
Everyone’s gone barking mad
I am agog that John Lewis have had to remove the scene of the kennel-bound dog in the snow from their Christmas advert following 145 complaints to the ASA and 1,500 ‘likes’ of a Facebook fan page to ban the ad. Fer Chrissakes. In my own small show of defiance, here is the advert featuring...
ASOS Marketplace: my fashion manifesto
Here’s a feature I got involved in for the forthcoming ASOS Marketplace: “For me, getting dressed every morning is about reinvention and the mood I’m in”. “I view my wardrobe as a giant dressing-up box and play Let’s Pretend every day. Today, I’m a French Schoolgirl. Yesterday, I was a ‘70s Secretary. Tomorrow? Who knows?...
