ASOS is now on Instagram – the free photo sharing iPhone app. Not only that, but we’re also streaming the photo feed via a tab on our Facebook page – sharing our pictures via our Facebook social graph to drive awareness of our latest feed to our 900k strong audience (and not only that, but non iPhone users can view the images too).

How Instagram works

Users take a photo with their device, apply a lomo-esque photo filter from the selection and then share it on their favourite social networks (Facebook, Twitter, Foursquare, Flickr, Tumblr and Posterous). Other users can ‘like’ and/or comment on pictures and find more users to follow by browsing keywords and what’s popular.

I am agog that John Lewis have had to remove the scene of the kennel-bound dog in the snow from their Christmas advert following 145 complaints to the ASA and 1,500 ‘likes’ of a Facebook fan page to ban the ad. Fer Chrissakes.

In my own small show of defiance, here is the advert featuring the ‘dejected dog’ left in the snow.

I wonder what those uptight activists have to say about the latest HP advert, though?

“For me, getting dressed every morning is about reinvention and the mood I’m in”.

“I view my wardrobe as a giant dressing-up box and play Let’s Pretend every day. Today, I’m a French Schoolgirl. Yesterday, I was a ‘70s Secretary. Tomorrow? Who knows?

A great piece of clothing is not only a means of self-expression, but a delicate piece of armour against the muck daily life slings in our direction.

The clothes you wear can make or break your day.

Style simply boils down to looking fabulous every day, not necessarily looking fashionable every day”.

You can see the original post on the ASOS Marketplace blog.